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The importance of having a safe in each hotel room

The importance of having a safe in each hotel room

Having a safe in each hotel room is favourable by all accounts. First and foremost, if guests stay for couple of days in your hotel, they often want to place their valuable belongings in a very safe place. A safe is perfect for that. For example, this includes their passport, luxury items, a watch, keys, some cash, credit card, etc.

If your hotel does not offer a safe in every room, your guests will probably hand their passport over to the receptionist, as the reception seems to be the safest place in the hotel.

A safe in every room offers more advantages than the ones that are obvious. Whilst inserting all the details of your accommodation in an OTA’s platform, you will find the following question: Does your accommodation offer a safe in each room? Offering a safe makes a difference. Indeed, many people have had the experience of losing something while they stayed in a hotel without a safe in the room. If something gets lost in a room it is very difficult to prove if somebody stole something or if the guest just lost it somewhere else. Certainly, the guests will primarily accuse the cleaner.

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To make it more realistic and visual I want to mention the company VIRGIN. Virgin - do I have to say anything else? What kind of images just popped up in your mind? Sir Richard Branson, Virgin Atlantic, Virgin America, Virgin Active, Virgin Racing, etc.? (He has so many companies.) As you can figure, all of his well-known brands carry the name Virgin. He easily used his Virgin brand and expanded it by adding another word that stands for a completely different company. That is a unique example of how you can expand your brand name as soon as you have the right one.

Thus, do not limit yourself right at the beginning while choosing a brand name. Look outside the box and dream big. You never know what opportunities are waiting for you.

As soon as you have the right brand name, you need to guarantee that your brand name fits your services. Let’s say your brand name is “The Majestic Caribbean Palace” but your accommodation has nothing whatsoever to do with the Caribbean - it does not make sense to call it that. Brand name and your appearance have to be smoothly floating together. They have to go hand in hand. If both are in harmony it will make much more sense to your guests. Your guests will appreciate it and transmit your brand name with their experience in your accommodation.

If your brand name says something exclusive then be aware that your guests want to experience something that is really exclusive and not available in every ordinary hotel. Therefore, ponder about it. Ask yourself questions of whether your current name fits your appearance and services.

It is never too late to change your business name if you are not satisfied with it. Establishing a new business name has lots of advantages. You have hundreds of possibilities to promote your new brand name. You can market it as a new opening, a new lifestyle, a new chapter of your hotel business. In fact, a new brand name creates excitement, fresh ideas, a completely new look, new appearance, new beliefs, new image, higher motivation, new gadgets, new business cards, new website, and more. You will have a lot of pain, but at the end you will gain. No pain, no gain! Indeed, you will go through the complete process of establishing a new business by just changing the name. Hence, you will not make the same mistakes you have made before. You have the opportunity to start over again and make everything better than it was before.

In short:

• Do you resonate with your brand name?

• Are you satisfied with your brand name?

• Can your brand name expand easily?

• Do your services and appearance fit together?

• Does your brand name influence your guests somehow?

• It is never too late to change your brand name to become more successful!

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